Jewellery That Moves With You: Anmol Accents Launches for the Modern Indian Woman

Redefining Luxury: Anmol Jewellers Unveils Anmol Accents

Anmol Jewellers, a legacy brand in India’s fine jewellery space, has launched Anmol Accents—a contemporary collection designed for the modern Indian woman. Spearheaded by Bollywood actress Richa Chadha and second-generation jeweller Trisha Datwani Anand, the new line blends everyday wearability with timeless luxury.

Craftsmanship Meets Modernity

Founded in 1986 by Ishu Datwani, Anmol Jewellers has built a reputation for exquisite design and meticulous handcrafting. With Anmol Accents, the brand enters a new chapter—offering versatile jewellery that complements the dynamic lifestyles of women today.

“This isn’t just a launch—it’s the start of something new,” says Trisha. “Accents is my way of telling women: I see you, because I am you.”

Jewellery for Every Role and Rhythm

From boardrooms to baby showers, Anmol Accents is crafted for women who seamlessly transition between roles. Whether she’s an entrepreneur, a new mother, or a newlywed, the collection offers pieces that reflect her identity and ambition.

• Modern mangalsutras with minimalist flair
• Chic gold hoops for everyday elegance
• Delicate bracelets perfect for casual outings

Each piece is designed to be worn daily—not just on special occasions—making luxury an accessible part of self-expression.

Trisha Datwani’s Vision: Luxury That Whispers

Trisha’s inspiration stems from her own journey through leadership, marriage, and personal growth. “Today’s women seek more than ornamentation—they look for stories, subtle artistry, and intentional design,” she explains. “Anmol Accents celebrates their every day—the meetings, milestones, and mood shifts—through jewellery that evolves alongside them.”

CSR Partnership: Empowering Women Through Srujna

As part of its launch, Anmol Accents announced a CSR collaboration with Srujna Charitable Trust. The partnership supports the Super Didi Program, which equips underserved women with entrepreneurial skills, digital literacy, and leadership training.

Through 12 Super Didis, the initiative aims to impact 240 women across six locations—aligning perfectly with Anmol Accents’ mission to uplift women in every sphere.

Spoken Word Campaign: Celebrating Real Stories

To further amplify its message, the brand launched a spoken word poetry campaign featuring 50 original poems. Themes include:

• The Power of No
• Imposter Syndrome
• The Pay Gap

These videos will premiere across Anmol’s digital platforms starting August 2025, spotlighting the everyday experiences of modern women—from ambition and resilience to quiet strength.

Final Word from Ishu Datwani

“Anmol has always been a brand of firsts, and Accents continues that tradition,” says Ishu Datwani. “It’s jewellery for women defining their own luxury, every day. We’re proud to see Trisha bringing this vision to life—thoughtfully, boldly, beautifully.”

About Anmol Jewellers

Established in Mumbai, Anmol Jewellers is known for its bespoke bridal sets, iconic statement pieces, and a clientele that includes Bollywood celebrities and heritage families. With Anmol Accents, the brand continues its legacy while embracing the future of fine jewellery.