Top 30 Jewellery Sites in India

India’s jewellery market is a magnificent blend of centuries-old craftsmanship and cutting-edge design. This list showcases the 30 top online and physical jewellery brands that define the Indian market today, complete with their history, founders, and headquarters.

1. Tanishq

Founder: Xerxes Desai (Titan Company)  

Established: 1994 

Headquarters: Bengaluru, Karnataka

Tanishq, the flagship jewelry brand of the Tata Group’s Titan Company, has revolutionised the Indian jewellery industry by promoting transparency and trust. It introduced the ‘Karatmeter’ to ensure gold purity and offers an exquisite range of gold, diamond, and platinum pieces. Tanishq caters to diverse tastes, from bridal wear (Rivaah) to contemporary daily collections (Mia), establishing itself as the most trusted name for quality and modern craftsmanship.

2. Kalyan Jewellers

Founder: T.S. Kalyanaraman

Established: 1993

Headquarters: Thrissur, Kerala

Starting from a single store in Thrissur, Kalyan Jewellers has grown into a massive global chain known for its strong focus on regional wedding traditions across India. They offer an array of gold, diamond, and precious stone jewellery, ensuring an ethnic and contemporary balance. The brand emphasizes educating customers and maintaining transparent pricing, making it a household name, especially in South India and the GCC countries.

3. Malabar Gold & Diamonds

Founder: M. P. Ahammed

Established: 1993

Headquarters: Kozhikode, Kerala

Malabar Gold & Diamonds is one of the world’s largest jewellery groups, with a vast international presence. The brand is built on a foundation of responsible business practices and quality assurance, offering a wide range of gold, diamond, and gemstone collections. They are especially famous for their diverse sub-brands like Era (uncut diamonds) and Mine (diamond jewellery), appealing to a global clientele while remaining rooted in Indian heritage.

4. CaratLane

Founder: Mithun Sacheti and Srinivasa Gopalan

Established: 2008

Headquarters: Chennai, Tamil Nadu 

CaratLane democratized fine jewellery by making it lightweight, affordable, and easily accessible online. As a partner of Tanishq, it specializes in everyday diamond and gold jewellery that appeals to the modern woman. The brand uses cutting-edge technology like virtual try-ons to enhance the shopping experience. Their mission is to offer contemporary, versatile, and meaningful pieces that fit seamlessly into a modern lifestyle.

5. Joyalukkas

Founder: Joy Alukkas

Established: 2001

Headquarters: Thrissur, Kerala (and Dubai)

Joyalukkas is a major international jewellery group that began its global journey from the Gulf region. The brand is known for its extensive range of gold, diamond, and antique jewellery, focusing heavily on traditional Indian designs and bridal collections. With a presence in over 11 countries, Joyalukkas has successfully positioned itself as a global jeweller, built on a legacy of over three decades of trust and quality.

6. TBZ – The Original 

Founder: Late Shri Bhimji Zaveri

Established: 1864

Headquarters: Mumbai, Maharashtra

Tribhovandas Bhimji Zaveri, also known as TBZ – The Original, is a heritage brand with a legacy spanning over 160 years. They are pioneers in the Indian market, credited with introducing the first-ever lightweight jewellery and lifetime buy-back on gold. TBZ’s collection is famous for blending traditional craftsmanship with contemporary elegance, offering timeless designs for weddings, celebrations, and everyday wear, upholding a strong value of customer trust.

7. PC Jeweller Limited (PCJ)

Founder: Balram Garg

Established: 2005

Headquarters: New Delhi, Delhi

PC Jeweller, or PCJ, is one of India’s fastest-growing jewellery companies, offering a vast portfolio of gold, diamond, and silver jewellery. They focus on delivering superior design and quality, catering to bridal and festive occasions, as well as chic daily wear. PCJ’s strategy involves making luxury jewellery accessible to a wider audience through a strong retail presence and a growing e-commerce platform.

8. Bhima Jewellery

Founder: Bhima Bhattar

Established: 1925

Headquarters: Kochi, Kerala

Bhima Jewellery is an iconic South Indian brand with a century-old reputation built on trust and traditional gold artistry. They are especially famous for their elaborate temple jewellery, antique pieces, and bridal collections that celebrate South Indian heritage. The brand’s commitment to quality and ethical business practices has made it a preferred choice for generations of gold buyers.

9. Senco Gold & Diamonds

Founder: Late Sri Panna Lal Sen

Established: 1938

Headquarters: Kolkata, West Bengal

Senco Gold & Diamonds is a leading East Indian jeweller with a deep commitment to artistry and tradition. Known for its Bengal-style karigari (craftsmanship), the brand offers a diverse range of gold, diamond, and platinum jewellery. Senco preserves the age-old art of handmade jewellery while also appealing to modern sensibilities through lightweight and contemporary designs.

10. Thangamayil Jewellery

Founder: R. Govindarajulu (The Thangamayil family)

Established: 2000

Headquarters: Madurai, Tamil Nadu

Thangamayil Jewellery is a prominent regional player in South India, celebrated for its affordable pricing and extensive showroom network. They focus mainly on traditional gold jewellery, catering to the cultural and functional needs of the local populace. The brand’s commitment to providing value and trust in every purchase has earned it immense popularity in the region. 

11. Amrapali Jewels

Founder: Rajiv Arora and Rajesh Ajmera

Established: 1978

Headquarters: Jaipur, Rajasthan

Amrapali is globally renowned for preserving and re-interpreting India’s ancient and royal jewellery traditions, often featuring chunky, heritage-inspired designs. The brand is celebrated for its exquisite craftsmanship, using precious stones, silver, and gold to create magnificent museum-worthy pieces. Amrapali has garnered international fame, becoming a favorite among global celebrities and luxury collectors.

12. Outhouse Jewellery (OH)

Founder: Kaabia and Sasha Grewal

Established: 2012

Headquaters: New Delhi, Delhi

Outhouse is a premium fashion jewellery brand known for its sophisticated and dramatic designs. The designer sisters blend unique elements with inventive craftsmanship to create bold statement pieces. Using mixed metals, stones, and pearls, Outhouse has become a staple in Indian high-fashion and celebrity wardrobes. They focus on merging international luxury aesthetics with an Indian touch.

13. The Olio Stories

Founder: Sneha Saksena and Aashna Singh

Established: 2015

Headquarters: Kolkata, West Bengal

OLIO is a brand dedicated to storytelling through conceptual jewellery. Their collections move away from fleeting trends, offering pieces with a nostalgic and whimsical aesthetic that celebrates geometry and unique narratives. Focused on high-quality, differentiated design, OLIO aims to create versatile, everyday jewellery that can be layered and personalized, emphasizing the ‘Made in India’ tag with accessible pricing.

14. Zariin

Founder: Mamta and Vidhi Gupta

Established: 2010 (approx.)

Headquarter: Online Store

Zariin specializes in 22kt gold-plated brass jewellery, often featuring unpolished, raw gemstones. The brand’s signature is its use of natural healing stones, making the pieces feel both beautiful and meaningful. Zariin provides a lifetime warranty on its gold plating, a significant commitment in the fashion jewellery space, ensuring its artisanal, handcrafted pieces are durable for everyday, occasion-neutral wear.

15. Dhora

Founder: Aavriti R. Jain

Established: 2013

Headquarters: Jaipur, Rajasthan

Dhora, meaning ‘A Thread’ in Rajasthani, captures a minimalist and subtle aesthetic inspired by Rajasthan’s landscape and culture. The brand offers handcrafted leather goods and jewellery that embody simplicity and functionality. Dhora’s metal jewellery is characterized by clean lines and modern architectural shapes, standing out for its understated elegance and raw, unpolished beauty.

16. Madiha Jaipur

Founder: Krati Akar and Vaishali Kedia

Established: 2016

Headquarters: Jaipur, Rajasthan

Madiha Jaipur is an eclectic, design-forward brand that courageously uses unconventional materials like wood and brass in its fashion jewellery. Co-founders Krati and Vaishali focus on creating upcycled, handmade pieces that are experimental yet wearable. Their design philosophy involves retaining the purity of the material while pushing boundaries to showcase a sophisticated, artistic, and nature-inspired style.

17. AZGA

Founder: Nikita and Arno

Established: 2015 (approx.)

Headquarters: Jaipur, Rajasthan

AZGA offers finely handcrafted jewels for men, women, and children, known especially for its exquisite enamel work and personalized accessories like cufflinks. The brand draws inspiration from Indian motifs and regal elements, creating artisanal pieces that blend traditional craft with a contemporary feel. They are celebrated for their quality craftsmanship and attention to detail in creating bespoke and daily jewels.

18. House of Aadyaa

Founder: Sayalee Marathe and Jaydeep Hingne

Established: 2013

Headquarters: Pune, Maharashtra

House of Aadyaa is a renowned brand for authentic handcrafted 92.5 pure silver jewellery. The brand’s journey started accidentally with founder Sayalee’s passion for beading, evolving into one of India’s largest silver jewellery labels. Aadyaa beautifully revives traditional Maharashtrian designs, blending heritage techniques with modern aesthetics, creating original and meaningful pieces that cater to every style and occasion.

19. Quirksmith

Founder: Divya and Pragya Batra

Established: 2016

Headquarters: Online Store

Quirksmith is a fun and unique brand specializing in silver jewellery with a strong focus on self-expression and Indian language. They are best known for their nose pins, septum rings, and pieces that incorporate words and phrases in Devanagari script. The brand’s aesthetic is offbeat and charming, encouraging customers to tell their own story through playful, meaningful, and slightly unconventional designs.

20. Aaree Accessories

Founder: Aashini Adani Patel

Established: 2017 (approx.)

Headquarters: Online Store

Aaree Accessories is known for its beautiful fusion of traditional Indian artistry with modern design. The brand uses techniques like Aari, filigree, and Meenakari to create classy and exquisite handcrafted pieces. Aaree has found favour with Bollywood celebrities, offering a range of jewellery perfect for festive, bridal, and everyday wear, all while supporting local artisans and fair wages.

21. GIVA

Founder: Ishendra Agarwal, Nikita Prasad, and Rohan Kalra

Established: 2019

Headquarters: Bengaluru, Karnataka

GIVA is a fast-growing digital-first brand specializing in affordable, certified 925 silver jewellery. The brand focuses on modern, minimalist designs suitable for daily wear and gifting. By providing a wide selection of fashionable and high-quality sterling silver pieces, GIVA aims to make premium jewellery accessible to a younger demographic. They offer transparency and authenticity in every purchase.

22. Silverline Jewellery

Founder: Madhu Khandelwal (The Khandelwal Family)

Established: 1978

Headquarter: Jaipur, Rajasthan

Silverline is a long-standing brand known for its commitment to high-quality, handcrafted silver jewellery that blends Indian and Western aesthetics. Starting from a small factory, the brand has grown to offer a wide collection of silver ornaments and accessories. They emphasise artistic excellence in their intricate designs, making silver a luxurious and fashionable choice for modern consumers

23. Tyaani

Founder: Karan Johar and Shravan Satyani

Established: 2017

Headquarters: Mumbai, Maharashtra

Tyaani by Karan Johar and Shravan Satyani is an affordable luxury brand specialising in high-quality 18kt gold-plated Kundan and Polki jewellery. The brand democratised the traditional, expensive look of Kundan by offering it in a lighter, more accessible form. Tyaani is celebrated for its commitment to craftsmanship and tradition, providing statement pieces for weddings and major occasions.

24. Inaya Accessories

Founder: Shagun Bisen

Established: 2014

Headquaters: Online Store

Inaya Accessories is known for its contemporary and traditional fusion jewellery, primarily working with silver and plated metals. The brand often features bold, statement pieces that draw inspiration from historical art and nature. Inaya’s collections aim to empower the modern Indian woman with versatile accessories that can be styled for both Western and Indian outfits. 

25. Amama

Founder: Sara, Sara

Established: 2016

Headquarter: Online Store (Based in Delhi)

Amama offers handcrafted, fast-fashion jewellery that is often inspired by vintage and global aesthetics. The brand features intricate designs using semi-precious stones, pearls, and mixed metals to create bold necklaces, earrings, and rings. Amama has a strong celebrity following and is popular for providing statement looks at accessible price points.

26. Lune

Founder: Sreesha Shetty

Established: 2012 (approx.)

Headquarter: Online Store

Lune is a brand that embodies a contemporary, minimalist, and deeply personal aesthetic. Their jewellery is delicate, understated, and often inspired by celestial bodies, nature, and simple forms. Lune focuses on creating pieces that are easy to wear daily, encouraging women to express their individuality subtly through simple yet significant designs. 

27. Dhuri

Founder: Madhurima Singh

Established: Post-Pandemic (Approx. 2021)

Headquarter: Online Store

Dhuri, which means ‘Axil,’ is an accessories brand by Madhurima Singh, specializing in minute works of art. The brand’s aesthetic is an organic blend of traditional and contemporary techniques, often using unconventional materials like break-proof ceramics. Dhuri is praised for its humble, well-detailed, and lightweight handcrafted jewellery, conceptualized to be comfortable for women of every age.

28. Myrha by Rhea

Founder: Rhea Bothra

Established: 2020 (approx.)

Headquarter: Online Store

Myrha by Rhea focuses on creating on-trend, contemporary jewellery that is highly versatile. The brand offers pieces that reflect a modern, chic, and sometimes edgy style, often seen as celebrity-inspired designs. Their collections feature a variety of earrings, rings, and necklaces that are perfect for adding a touch of fast-fashion glamour to everyday or party looks. 

29. Voylla

Founder: Vishwas Shringi, Jagrati Shringi, and Raj Upadhyay

Established: 2012

Headquarter: Jaipur, Rajasthan

Voylla is one of the largest digital-first fashion jewellery and accessory brands in India. They offer a massive range of designs, from traditional ethnic pieces to modern casual wear. Voylla focuses on providing quality and trendy jewellery for every occasion and budget, utilizing a diverse mix of materials and Indian craftsmanship. 

30. Manubhai Jewellers

Founder: Manubhai Zaveri 

Established: 1993 

Headquarter: Mumbai, Maharashtra

Manubhai Jewellers is a legacy brand from Mumbai, known for its expertise in bridal, traditional gold, and Kundan jewellery. With a history of trust dating back to 1943, the modern brand continues to uphold the highest standards of craftsmanship and design. They cater to a discerning clientele seeking elaborate, high-value pieces for weddings and grand festive occasions.